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Big spenders don't have access to the same tools you have. They use dedicated systems with more granular targeting and often have dedicated account managers tha
by varispeed 6y ago
Big spenders don't have access to the same tools you have. They use dedicated systems with more granular targeting and often have dedicated account managers that oversee the ads on particular platform.
- marcinzm 6y agoI mean, having used Facebook and Twitters ad systems the targeting is absurdly granular even if you spend no money. I doubt there's much advantage to being more granular in terms of actual ROI. Most of the big spender tools from what I understand are for the logistics of managing such large spend while bound by the rules of the parent company more than improved performance per dollar.