What's missing from this article is that this has to be a single prong of a multi-prong approach. You're right that this sort of language is going to flop with

What's missing from this article is that this has to be a single prong of a multi-prong approach. You're right that this sort of language is going to flop with a technical audience, and, in fact, we've all seen these sort of vague claims from other companies before, to the point that we instinctively distrust them. What makes this work for Apple is not simply the accessible language, but the fact that they can back it up, and that an army of tech journalists did just that with benchmarks.