This is a big, necessary idea. Advertising is turning into a paperclip maximizing machine that tends to grow relative to total market. As we get efficient wit

This is a big, necessary idea. Advertising is turning into a paperclip maximizing machine that tends to grow relative to total market. As we get efficient with other parts of the economy and "grow the pie", mind-share remains zero-sum. Without something changing, advertising will tend to eat all the productivity gains so we can show more ads to people. This is insidious and benefits no one.