Short of an AI that can extract actual meaning and become an actual expert on a subject in its own right, I think this will always be an arms race between SEO t

Short of an AI that can extract actual meaning and become an actual expert on a subject in its own right, I think this will always be an arms race between SEO techniques and Google scoring algorithms. The lead will change constantly. After all, even humans are routinely fooled by slick-talking con men. Even fairly smart ones, hoodwinked by the promises made for some new bit of software technology and only realizing much later that it doesn't really serve their needs that well. Come to think of it, even an AI such as I just mentioned might be nothing more than another con.