The question is: Compared to what? The context is important and this can be really hard. Also what manifests a benefit? Tricky. Also the metaphors you use to sp

The question is: Compared to what? The context is important and this can be really hard. Also what manifests a benefit? Tricky. Also the metaphors you use to speak in pictures is very hard. I would really love to see, what ideas Apple discarded. Afterwards it seems obvious, the benefits. ;)