If there was a non gamefiable system for allowing people to pay a small amount automatically for reading content, and that system allowed you to specify you did

If there was a non gamefiable system for allowing people to pay a small amount automatically for reading content, and that system allowed you to specify you did not want to pay, which then told the website this and allowed it to show ads instead, otherwise they got most of the small amount, what would that do to advertising? Ads exist to (1) pay for free content (2) try to get you to buy/try/etc the thing being advertised. If (1) were taken care of, would (2) even exist? Or would websites just do both and piss everyone off?