That's the thing: one's bias and one's bigotry are competitive disadvantages. A competitor without those biases and bigotry would have a financial and strategic

That's the thing: one's bias and one's bigotry are competitive disadvantages. A competitor without those biases and bigotry would have a financial and strategic advantage. As Friedman points out, the market punishes the bigot when the market is permitted to do so. Only the government can prevent the bigoted businessman from paying the price for his bigotry. The underlying problem with letting the market handle things, as far as I can tell, is that the activists can't claim credit for punishment administered by the market.