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Yeah, but how much would you have to spend to get 500 million users, many of which you already have credit card information for? Not saying this acquisition was
by meterplech 15y ago
Yeah, but how much would you have to spend to get 500 million users, many of which you already have credit card information for? Not saying this acquisition was necessarily worth the cost at all- but it wasn't just about the technology.
- guygurari 15y agoPay each user who signs up and uses your service $10. You'd still have $3.5 billion in change.
- mikle 15y agoThis seems like a sustainable business plan :)
- incomethax 15y agoIf only user acquisition costs were that low...
- pstack 15y agoWhere are these 500 million users? Do you mean the Skype user base? Skype has 170 million users. Of those, only 1% actually pay for the service. So you're probably paying for 1.7m people's credit card information and accounts. Or do you mean 500 million Microsoft users? (Not being an ass, I honestly wasn't clear which users who were referring to in the process here.)
- meterplech 15y agoFrom SFGate article about the acquisition: "Skype's huge user base- more than 660 million users, including more than 120 million active of 'connected' users." http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/05/12/businessinsider-why-microsoft-bought-skype-an-insider-explains-2011-5.DTL http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/05/12/... The 500million user figure was from a big TechCrunch article from 2009. http://techcrunch.com/2009/10/21/skype-hits-521-million-users-and-185-million-in-quarterly-revenue/ http://techcrunch.com/2009/10/21/skype-hits-521-million-user... Again, I'm not trying to necessarily argue that this acquisition was worth it. But, there is more than technological value here. There is a huge user base here.