CCPA for me is, for all its faults and ambiguities, to me a great start in that you must provide controls, so eventually maybe the controls can have teeth behin

CCPA for me is, for all its faults and ambiguities, to me a great start in that you must provide controls, so eventually maybe the controls can have teeth behind them. The definition of “operational” data though is where it currently falls flat. The article speaks mostly of telemetry rather than ad delivery - however “native” ads delivered in content streams such as thru Reddit’s newer APIs are harder to filter. The only reason client side tracking was a thing in the first place was that the browser data was the easiest way to fingerprint users. We’re entering the age that happens after the market consolidation - the squeeze. Hoping the eventual alternative shows itself soon.