3 ms·

I think you should consider a three-tier pricing plan. $25 is only slightly undercutting ghost.org in dollar terms and also targets the cheapest customers (who

I think you should consider a three-tier pricing plan. $25 is only slightly undercutting ghost.org in dollar terms and also targets the cheapest customers (who are the biggest pain in the ass and tie up the most of your employee resources). Chasing the bottom-feeder market is at best mildly profitable (unless you scale big), but always highly stressful and requires a very disciplined and thick-skinned team.

sudhirj 6y ago
My perspective on this is a little different — $25 is low-end for the people who currently pay for Ghost, but my environment (India) lower rung than that. So I'm not actually targeting the bottom of the developed world, I'm targeting the top of the developing world, if that makes sense. This price point gives me a healthy margin, and it opens up publication opportunities to the worldwide Fortune-5,000,000. It allows the 20-person agencies in developing countries to set up a Ghost blog without thinking twice, both for themselves and their customers. That isn't happening with the current official Ghost pricing.