Be honest? "$25 a month for managed, Ghost optimised hosting that's perfect for 99.9% of websites* * Think you're in the .1%? Transfer more than 100gb a month

Be honest? "$25 a month for managed, Ghost optimised hosting that's perfect for 99.9% of websites* * Think you're in the .1%? Transfer more than 100gb a month (roughly equivalent to X million visits for the average site) and we'll charge you at cost for the overage. This works out to be around $x per x. You can read more about this [here]..." Or whatever.