Well that's market segmentation. Some people want it to come quick. Others care about other things. I doubt 100% of people place 100% priority on delivery speed

Well that's market segmentation. Some people want it to come quick. Others care about other things. I doubt 100% of people place 100% priority on delivery speed. In particular, I personally don't use Amazon much. Granted not in the US so maybe the site is different etc. But to me they are like an 'ebay' in terms of my trust in what they deliver, when sometimes I want a 'department store'. Now not everyone is like me but I suspect enough people are that Amazon isn't going to take over all shopping.