Excuses, excuses... (Okay, I'll answer.) Make a new territory called "Internet" which charges viewers directly. If a UK broadcaster wants the UK rights, that

Excuses, excuses... (Okay, I'll answer.) Make a new territory called "Internet" which charges viewers directly. If a UK broadcaster wants the UK rights, that would still be available separately. People who would pay a premium aren't really in the same market as people who watch free-with-ads channels. I know channel 4 etc won't like having a competitor with the same shows on their turf, but they do already - torrenters. At least this way, the competitor will just be one that charges a premium that will only be used by big fans of a show. The casual viewer will remain with the free-with-ads channel.