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I wouldn't count out Toyota just holding for the right market forces. Go car shopping today and you quickly realize Toyota has some of the most sophisticated te
by ocdtrekkie 6y ago
I wouldn't count out Toyota just holding for the right market forces. Go car shopping today and you quickly realize Toyota has some of the most sophisticated technology on the road already.
Their entire product line is available in hybrids with a low speed EV mode. Most of their competitors don't seem to be offering hybrids of larger vehicles like SUVs. But if you need a third row seat car that gets 50% better gas mileage than anything else in it's class... Toyota can sell you one.
I suspect the only reason they aren't selling full EVs is that the number of people willing to shell out for them is still so small.
- blackrock 6y agoElectric vehicles are not cheap. Toyota should just market their hot electric sports car under the Lexus brand. Those that can afford a Lexus can easily afford a luxury electric car. Or shell out $80,000+ for a fancy whiz bang electric car.
- LanceJones 6y agoSource? In August 2020, the Porsche Taycan was Porsche's #1 -selling vehicle in Europe... outselling their 911 and all their SUVs. It would seem, rather, that supply is the current constraint for well performing EVs.
- ocdtrekkie 6y agoPorsche. Aka, the same people who can afford a Tesla. If you think Porsche and Tesla are examples of car manufacturers with regular customer demand, you are very, very privileged. The Taycan has an MSRP of $103,000-185,000. Toyota sells cars to normal people, who are looking to spend between $15,000 and $30,000.