It's successful branding for a thing that happens at all companies - if people want to do things other than their core job, they can do it. They won't get too m

It's successful branding for a thing that happens at all companies - if people want to do things other than their core job, they can do it. They won't get too much credit for it unless it truly pays off. It isn't completely dead. Like everything in Google, it's a ton more formal than it used to be and it's super hard to get an external launch, but tons of people still participate in 20% time at every level from 'maintains important project' to 'messes around in their free time'.