Hmmm, this is an interesting take, but I think you are expanding the scope of "core to _your_ business" a bit much. Product marketing, sales, and distribution

Hmmm, this is an interesting take, but I think you are expanding the scope of "core to _your_ business" a bit much. Product marketing, sales, and distribution are shared between _all_ businesses so unless you are a marketing, sales, or distribution company I (personally) wouldn't consider them part of the core business flywheel. For example, let's pretend I have a fictional company that sells a web server. Marketing, sales, and distribution are all important parts of my business, but my "Core" business is the web server software. If I am looking to build reinforcing feedback loops that give me an advantage over time (flywheels) it's my opinion that you shouldn't be looking to build them (at least initially) in marketing, sales, or distribution.