"In my findings, the reason unlimited doesn't work is a small percentage of users (very small, like ~0.1%) who push it to the extreme. In other words, if your e

"In my findings, the reason unlimited doesn't work is a small percentage of users (very small, like ~0.1%) who push it to the extreme. In other words, if your exhaust 50% of your resources to service 0.1% of your users, at a fixed subscription cost, the model doesn't work." I maintain that there is a deeper problem and that is the concept of aligned interests. The provider can say all manner of nice things and we can all smile and feel good but if the economic interests don't line up no matter how trivially there is going to be an antagonistic relationship. I don't care how much tailwind we're all getting from diminishing hard drive costs - the relationship remains fundamentally broken. I want my provider to enthusiastically embrace my own goals - especially in critical areas like data backup.