So Facebook admits that their intentions were good ("just needed to get this message out"), and Burson takes the fall for its unethical approach (while gaining

So Facebook admits that their intentions were good ("just needed to get this message out"), and Burson takes the fall for its unethical approach (while gaining reputation for other companies needing similar services). Meanwhile, mission accomplished in raising visibility on what Facebook PR intended--that when pieces about online privacy come up, there's an increased chance that Google will be mentioned in the same breath as Facebook. Seems like politics 101.