> People should appreciate the template of conformity that allows them to find a place in the world and not let advertising, that often leverages the idea of un

> People should appreciate the template of conformity that allows them to find a place in the world and not let advertising, that often leverages the idea of uniqueness to sell things, diminish the value of their mediocrity. Being mediocre is such a scary prospect given the requirement of differentiation for professional and personal attainment, that people seem to ignore its existence entirely. Any minor differentiator is magnified to represent a "uniqueness" which frees the person from the burden of the mediocre. I agree, everyone has something to contribute and the large swaths of mediocre people drive our civilization forward--but why can't they just be mediocre? Why is it bad news?