I would think its fairly uncommon, though certainly not impossible, for someone with no knowledge of programming or web development to learn while building thei

I would think its fairly uncommon, though certainly not impossible, for someone with no knowledge of programming or web development to learn while building their product. With that said its not necessarily a bad idea in theory. You'll probably find there's more movement the other way; developers building products and then trying to make a business out of them (I fit into this category myself). But I think it would actually be quite refreshing to see a few non-technical founders try to build their own stuff. It would certainly be useful to have more business oriented folks that understand more about the technologies used in their products.