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There's a lot of misinformation here, and it's clear the author didn't do their homework by simply putting $10 into Facebook ads. FB gives pretty good data on

by jariel 6y ago

There's a lot of misinformation here, and it's clear the author didn't do their homework by simply putting $10 into Facebook ads. FB gives pretty good data on who sees the ads, and advertisers are well aware. Moreover, it's fairly easy to explicitly target demographics. If TikTok ads were being seen by quite a lot of 35 year old men, then this was part of TikTok's strategy. It's foolish to spend a lot of money on such ads without having some measure of their effectiveness and FB and Google actually do give tons of data. Compare this to TV or print, wherein advertisers have only a very crude idea of who is seeing their ads. As someone who buys ads myself, Facebook is frankly probably the best platform in terms of being able to access large audiences with decent data, and frankly getting decent activity from the ads. Google keywords are good for only specific things and most banner ad networks are worthless.

colejohnson66 6y ago
Wasn’t there a scandal a year or so ago where Facebook was lying about ad results?
- jariel 6y ago
  They're not perfectly accurate, but there's little reason for them to lie. Moreover, when you're dealing with conversion measurements, it doesn't matter that much. You're either getting the sales or not and that's part of the budget/spend calculus.
fakedang 6y ago
Lol, FB and Google constantly fib about their ad results. As long as I create an Ad dashboard with cool features that marketing managers in companies love (with graphs, BS metrics, etc), I'm sure I'll have tons of buyers.
mthoms 6y ago
>If TikTok ads were being seen by quite a lot of 35 year old men, then this was part of TikTok's strategy. I don't think the article disputes that. The impression I got from the article is that this was indeed working as intended. The question people were raising is whether or not this was moral for Facebook to allow.
weare138 6y ago
There's more to the article than the TikTok story. Facebook is regularly allowing ads to run that violates it's own policies even when those ads are reported by their own ad moderators.

by jariel 6y ago

colejohnson66 6y ago

Wasn’t there a scandal a year or so ago where Facebook was lying about ad results?

jariel 6y ago
They're not perfectly accurate, but there's little reason for them to lie. Moreover, when you're dealing with conversion measurements, it doesn't matter that much. You're either getting the sales or not and that's part of the budget/spend calculus.

fakedang 6y ago

Lol, FB and Google constantly fib about their ad results. As long as I create an Ad dashboard with cool features that marketing managers in companies love (with graphs, BS metrics, etc), I'm sure I'll have tons of buyers.

mthoms 6y ago

>If TikTok ads were being seen by quite a lot of 35 year old men, then this was part of TikTok's strategy. I don't think the article disputes that. The impression I got from the article is that this was indeed working as intended. The question people were raising is whether or not this was moral for Facebook to allow.

weare138 6y ago

There's more to the article than the TikTok story. Facebook is regularly allowing ads to run that violates it's own policies even when those ads are reported by their own ad moderators.