This sounds like a similar yet not as well executed idea as Crispin Porter and Burger King's Whopper Sacrifice (http://news.cnet.com/delete-10-facebook-friends-

This sounds like a similar yet not as well executed idea as Crispin Porter and Burger King's Whopper Sacrifice (http://news.cnet.com/delete-10-facebook-friends-get-a-free-whopper/ http://news.cnet.com/delete-10-facebook-friends-get-a-free-w...) from a few years ago.