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Pepsi would report the person to Coca Cola instead of buying the recipe. https://thehustle.co/coca-cola-stolen-recipe https://thehustle.co/coca-cola-stolen-recipe > Months earlier, when Pepsi received the trio’s initial letter, they’d promptly forwarded it to Coca-Cola, and informed them they had a leaker. In turn, Coca-Cola had brought in the FBI to conduct an undercover investigation. > On July 5, 2006, Williams, Dimson, and Duhaney were arrested on charges of wire fraud and unlawfully stealing and selling trade secrets.