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You said: People don't go "I really want a walled garden". So you admit after all this my exact point in the first place. Almost nobody is deciding based on th

You said: People don't go "I really want a walled garden". So you admit after all this my exact point in the first place. Almost nobody is deciding based on this because there are thousands of other things that are either more important, easier to understand, more talked about in marketing and reviews, or simply because they've never even heard that some are walled gardens and some aren't. Clearly someone who has never had a smartphone before wouldn't choose based on specifics of the App Store when they're probably trying to figure out how to make a phone call.

themacguffinman 6y ago
No, I said that people don't say something as obvious as "I really want a walled garden", they express their desire for a walled garden through action and by wanting things that are only possible through a walled garden. People want Apple to make their decisions for them, that's a vote for Apple's walled garden. "Walled garden" is just some jargon that some of us use to describe this kind of platform. Consumers have long been familiar with the concept of a platform that is locked down and makes decisions for you. "Walled garden" isn't a magic phrase that one needs to utter in order to want.