> "Microsoft acquiring digg on the other hand? That would be a death notice to digg's userbase." I don't think the average user would care/notice who owns Digg

> "Microsoft acquiring digg on the other hand? That would be a death notice to digg's userbase." I don't think the average user would care/notice who owns Digg, and even if they did, they probably wouldn't change their choice of social news site based on some M&A transaction.