That would be fittingly. Irony refers to a counter-intuitive result (and yes I know that some one more grammar nerd than me can probably tell me its more compli

That would be fittingly. Irony refers to a counter-intuitive result (and yes I know that some one more grammar nerd than me can probably tell me its more complicated). In this case, a giant cookie pop-up on an article about cookies could be described as fitting or coincidental but not ironic. It could be ironic if there was a giant cookie pop-up on an article about why one should never eat cookies.