TFA uses the metaphor of a ten year old movie, not me. In fact it presents the plot twist as part of its main argument - people don't realize that they are trap

TFA uses the metaphor of a ten year old movie, not me. In fact it presents the plot twist as part of its main argument - people don't realize that they are trapped in a dead business model, and are shocked when they find out. The fact is that these "twists" are not particularly surprising after everyone talks about them all the time. If you are shocked by the possibility of having a dud business, then you are a fool. And no, I wasn't bragging about figuring out the plot. I was pointing out that a "twist" loses effectiveness, if everyone knows that it exists, and is looking for it.