They make it possible to identify someone (with some degree of precision). Swiss law defines personal data as „alle Angaben, die sich auf eine bestimmte oder b

They make it possible to identify someone (with some degree of precision). Swiss law defines personal data as „alle Angaben, die sich auf eine bestimmte oder bestimmbare Person beziehen” (all information that refers to a specific or determinable person), license plates clearly fall under this defintion. Usually, personal data cannot be collected. The law names three exceptions: 1. Consent 2. Predominant private or public interest 3. A law In this case, the court looked at the exceptions (especially the second one) and determined whether Google’s collection of personal data falls under them.