The book "Good Strategy, Bad Strategy" discusses this. There seems to be a group of people that think that "grow by 8.2 percent" is a strategy. It is not, Mich

The book "Good Strategy, Bad Strategy" discusses this. There seems to be a group of people that think that "grow by 8.2 percent" is a strategy. It is not, Michael Porter has been cautioning about mistaking a business model for a strategy for nearly 40 years, his ideas are taught in every business school, and the lesson still needs to be relearnt by every fresh set of senior managers.