A sentence or two wouldn't turn it into a successful acquisition tool, but given that the site includes no identifying design elements (logo, shared visual aest

A sentence or two wouldn't turn it into a successful acquisition tool, but given that the site includes no identifying design elements (logo, shared visual aesthetic with other marketing materials, etc), a one-sentence description would serve as a good last-minute sanity check that the user has indeed found the right business ("Oh, so this is definitely the Biketek that sells fixed-gear bicycles in Pittsburgh, not the Biketek that manufactures exercise bikes and has a business office in Pittsburgh").