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If you have a business which doesn’t rely on the web to acquire customers a description is really only noise. (I also think that adding just one sentence or two
by ugh 15y ago
If you have a business which doesn’t rely on the web to acquire customers a description is really only noise. (I also think that adding just one sentence or two wouldn’t turn this into a successful acquisition tool.)
(I think colors and layout are perfectly alright. Also, some people hate the Trebuchet font, I don’t. It looks great for this application.)
- lazerwalker 15y agoA sentence or two wouldn't turn it into a successful acquisition tool, but given that the site includes no identifying design elements (logo, shared visual aesthetic with other marketing materials, etc), a one-sentence description would serve as a good last-minute sanity check that the user has indeed found the right business ("Oh, so this is definitely the Biketek that sells fixed-gear bicycles in Pittsburgh, not the Biketek that manufactures exercise bikes and has a business office in Pittsburgh").
- ugh 15y agoThat’s a great point, you are right.