Because it's a website. If I expected a business card, I'd ask for a business card. I go to the website because I expect it to give me relevant information. If

Because it's a website. If I expected a business card, I'd ask for a business card. I go to the website because I expect it to give me relevant information. If I go to the website and find that I have to go to Google to search for directions or a map, you lose out on a lot. Number one, I'm no longer primarily thinking about your establishment. Number two, my time is wasted. Number three, as I'm searching Google, it recommends a closer bike shop. It's a webpage, I don't see it unreasonable at all to expect or hope that it has basic webpage features. As a customer, I know that the effort to insert two <a href> tags is microscopic compared to even a small number of customers having to do those actions manually. And if that tiny bit of effort causes even one additional conversion... it seems absolutely worth it. No?