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Why bother? I imagine that from their standpoint, a website is a glorified business card. They're not trying to impress or sell you anything, but at the same ti

by eykanal 15y ago

Why bother? I imagine that from their standpoint, a website is a glorified business card. They're not trying to impress or sell you anything, but at the same time they went to the trouble of posting virtually all the useful information you could need. Yes, they could link to google maps, but your business card doesn't do that, so why should their website? If I (re)learned anything from this site, it's that "because it can" is a crappy reason to add features. I'm sure this site serves them very well.

drivebyacct2 15y ago
Because it's a website. If I expected a business card, I'd ask for a business card. I go to the website because I expect it to give me relevant information. If I go to the website and find that I have to go to Google to search for directions or a map, you lose out on a lot. Number one, I'm no longer primarily thinking about your establishment. Number two, my time is wasted. Number three, as I'm searching Google, it recommends a closer bike shop. It's a webpage, I don't see it unreasonable at all to expect or hope that it has basic webpage features. As a customer, I know that the effort to insert two <a href> tags is microscopic compared to even a small number of customers having to do those actions manually. And if that tiny bit of effort causes even one additional conversion... it seems absolutely worth it. No?
- sliverstorm 15y ago
  They're not trying to impress or sell you anything You seem to have forgotten that part. By the way, remember that this is a bicycle shop we're talking about. They probably spend a lot more time thinking about bicycles than SEO or optimizing click-through to visit ratios, and IMHO that's how it should be.
  - HeyLaughingBoy 15y ago
    A bike SHOP isn't trying to sell you anything? How long to they expect to stay in "business?"
ctdonath 15y ago
"Yes, they could link to google maps, but your business card doesn't do that, so why should their website?" Back of my next business card (currently designing) will have a map on the back. Same point: all relevant information should be there, answering obvious questions before they're asked.

by eykanal 15y ago

drivebyacct2 15y ago

Because it's a website. If I expected a business card, I'd ask for a business card. I go to the website because I expect it to give me relevant information. If I go to the website and find that I have to go to Google to search for directions or a map, you lose out on a lot. Number one, I'm no longer primarily thinking about your establishment. Number two, my time is wasted. Number three, as I'm searching Google, it recommends a closer bike shop. It's a webpage, I don't see it unreasonable at all to expect or hope that it has basic webpage features. As a customer, I know that the effort to insert two <a href> tags is microscopic compared to even a small number of customers having to do those actions manually. And if that tiny bit of effort causes even one additional conversion... it seems absolutely worth it. No?

sliverstorm 15y ago
They're not trying to impress or sell you anything You seem to have forgotten that part. By the way, remember that this is a bicycle shop we're talking about. They probably spend a lot more time thinking about bicycles than SEO or optimizing click-through to visit ratios, and IMHO that's how it should be.
- HeyLaughingBoy 15y ago
  A bike SHOP isn't trying to sell you anything? How long to they expect to stay in "business?"

ctdonath 15y ago

"Yes, they could link to google maps, but your business card doesn't do that, so why should their website?" Back of my next business card (currently designing) will have a map on the back. Same point: all relevant information should be there, answering obvious questions before they're asked.