Counter-example: Anker's bluetooth speakers are widely viewed to sound better than those from JBL, Sony & Bose and they have fewer years in the audio industry.

Counter-example: Anker's bluetooth speakers are widely viewed to sound better than those from JBL, Sony & Bose and they have fewer years in the audio industry. There are a many technologies present in products like this that a company that is purely "focused on producing the best headphones" wouldn't normally concern themselves with such as a DAC, amp, DSP, microphone & wireless protocols. When these components are tightly designed together, Apple can disrupt much in the same way they're doing with their M1 line.