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But does the same person that knows that Google exists know that Digg exists?

• hugh 18y ago
  This is what I'm wondering. Digg as it currently exists isn't worth $400 million, but if google can use its clout to bring it into the mainstream then maybe it would be. Of course, there's the question of how a site like digg could cope with ten times more active users (and hence ten times more votes and comments), but perhaps they have ideas for that. Combine digg's popularity-based voting with google's knowledge of what _you_ are interested in, and you might have a pretty good algorithm for delivering interesting, targeted news.
  • petercooper 18y ago
    If Google can merely use its clout to bring it into the mainstream, however, they could do the same with far smaller Digg-like sites and for less money. I think that if Google buys Digg for, say, $400 million, then Digg must actually be worth that. Okay, it might not have the revenues to warrant it, but it has a rampant audience, many of who treat Digg like a game and spend hours on it every day increasing their karma. That sort of support is what can fuel the site enough to drag it into the mainstream with Google's help, and why it's worth mega money.