Worth looking at it from the viewpoint of the Multi-Armed Bandit problem as well, or in other words, companies sometimes shift their focus from "exploration" to

Worth looking at it from the viewpoint of the Multi-Armed Bandit problem as well, or in other words, companies sometimes shift their focus from "exploration" to "exploitation," and it can be a challenge for the company to learn to shift back to "exploration." https://en.wikipedia.org/wiki/Multi-armed_bandit https://en.wikipedia.org/wiki/Multi-armed_bandit