RSS failed when it became another siphon to pull you onto their site to view ads. (I.e. only putting "above the fold" in the rss feed). Exporting your content n

RSS failed when it became another siphon to pull you onto their site to view ads. (I.e. only putting "above the fold" in the rss feed). Exporting your content nicely structured actively works against the business models of ad-supported sites, and there are no replacements for ad-transaction-supported monetization on the horizon. While Google has control of the market we aren't going to have any decent way of aggregating news.