> and still the iPhone is at 28%, It's not. It's more like 25% and dropping In Italy iPhones used to be 50% of the market, because they were a status symbol

> and still the iPhone is at 28%, It's not. It's more like 25% and dropping In Italy iPhones used to be 50% of the market, because they were a status symbol and it was literally the only smartphone available, ten years after they have dropped below 24% globally, but new sells are much less, because The number of people buying their first iPhone is declining. Apple's annual Worldwide Developers Conference this week will showcase how the technology giant is diversifying so that it no longer has to rely so heavily on its signature product. -- 20th June 2020 - Bangkok Post Regarding new phones Apple is now third with 10% of the market share in Thailand behind Samsung (22.3%) and Huawei (17.6%) Consider that 25% is a minority, 75% is 3 times larger. Apple is not gaining market shares anywhere, except in the US. In China it dropped from 25% to 17%, in Europe from 17% to 14% in the last year. The article was about ARM in computers, Apple computing devices are only 8% of the total in Thailand. They were 9% at the beginning of this year.