3 ms·

Looks more like design-by-committee to me e.g. committee decided "we need more uniformity across our logos" and then some poor designer gets landed with the tas

• Rzor 6y ago
  From what I can pick, Javier Soltero, ex-Microsoft, arrived at Google's G Suite in last year's October. [0] Then the pandemic hits and it gives reason to Google's Creative Director Margaret Cypher to "reinvigorate the design [...] that's remained mostly untouched since its arrival". [1] >“The individual apps serve as expressions of Workspace capabilities... but they also need to be individually awesome,” Soltero says. Which to me looks like a failed endeavour, because it obviously lost individuality and just seem to enforce the idea of the umbrella that Google Workspace encompasses, and he now leads. >“This is the moment in which we break free from defining the structure and the role of our offerings in terms that were invented by somebody else in a very different era,” says Javier Soltero, Google’s vice president and general manager of G Suite and now Workspace And that's how you say that it "changed because I arrived and yes, I'm asserting dominance." [0] https://techcrunch.com/2019/10/22/google-picks-up-microsoft-veteran-javier-soltero-to-head-g-suite/ https://techcrunch.com/2019/10/22/google-picks-up-microsoft-... [1] https://fastcompany.com/90560175/gmail-new-logo-g-suite-google-workspace-rebranding-productivity-apps https://fastcompany.com/90560175/gmail-new-logo-g-suite-goog...