There are a lot of companies like that popping up now in the wake of SpaceX's success. Enough to fatigue most peoples' capacity for excitement I think, particu

There are a lot of companies like that popping up now in the wake of SpaceX's success. Enough to fatigue most peoples' capacity for excitement I think, particularly in the cases where the company has interesting ideas but has not yet put anything into orbit. SpaceX isn't just talking about paper rockets, they're also putting stuff into space regularly for the past several years. It's hard to compete with that for attention if all you have is neat ideas and a CEO who isn't a media hungry controversial celebrity billionaire. (Blue Origin almost has that, but I think they are too busy being secretive to nurture an army of fanboys.)