I highly doubt this, it's far more likely they want to know the makeup of their demographic for marketing purposes (ie., approach company with detailed statisti

I highly doubt this, it's far more likely they want to know the makeup of their demographic for marketing purposes (ie., approach company with detailed statistics about who will see their convention ads, or modify their own in-house ads). Usually that's what such surveys are used for if I'm not mistaken. It seems a little warped to me to jump straight to minimum diversity quotas.