Because if you employ bot farms and troll hordes, you crossed the line. You left free speech (your voice should not be censored and you should be able to say yo

Because if you employ bot farms and troll hordes, you crossed the line. You left free speech (your voice should not be censored and you should be able to say your mind) in favor of amplification and agenda pushing. At least in my personal view. Take this forum here for example: There is a community driven mechanism that enforces some rules. Your comment can end up dead. One can decide to view dead comments, but given enough negative feedback you can be silenced here. The community enforces values. These might change over time, but they are there, because the community does value collective freedom (freedom from trolls and such things) in a form that allows individual freedom of speech to be restricted. On a deeper level: There are always different forms of freedom at play and valuing one above the other restricts the other necessarily. Freedom of speech without restriction enables said actors and bot farms together with content personalisation to hinder the freedom of individuals. Because they aren't allowed to see content that amplified voices drown out or that is being hidden from their view by the algorithms. So actually Google, Facebook and the likes are already restricting the freedom of people. And doing so under the thin guise of "fighting for freedom of speech".