> We didn't get into the current situation because Google deliberately chose to make their algorithm friendly to marketers. This isn't quite true. Google has c

> We didn't get into the current situation because Google deliberately chose to make their algorithm friendly to marketers. This isn't quite true. Google has changed its search results in recent years to cut out content from more than a decade or so ago. You can no longer find the content even if you search for the exact strings in the website. If you have your own old site, it is easy to see from the logs that the Google Bot is still crawling the old pages, it just doesn't index them any more. There are many instances where the most relevant content to return for a search would be from a website from the early millennium, but Google refuses to show that, while Google will show a big commercial website from more recent times even if the result is less relevant to the query.