For two - Coke changed from glass bottle to plastic bottle. Or they popularized plastic bottle to put in another way - They launched campaign to "recycle" bot

For two - Coke changed from glass bottle to plastic bottle. Or they popularized plastic bottle to put in another way - They launched campaign to "recycle" bottles. So people focus less on consuming "less" bottles From Citizen Coke https://www.goodreads.com/book/show/28789663-citizen-coke https://www.goodreads.com/book/show/28789663-citizen-coke