> Take your example, and imagine that it is Facebook the gatekeeper of the unique store? Key point: Apple isn’t Facebook, and Apple has made it a key of their

> Take your example, and imagine that it is Facebook the gatekeeper of the unique store? Key point: Apple isn’t Facebook, and Apple has made it a key of their marketing that they are protecting their user’s privacy. This isn’t a fact that you can gloss over as if they are equivalent companies seeking only profit. Notably, if Apple ceases to protect my privacy, I can move to another platform (one that won’t protect it either, but what can you do?).