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Really? It's not clear to me that they are an obvious pair. Google really excels at building technical solutions to challenging problems, while Digg has done a
by iseff 18y ago
Really? It's not clear to me that they are an obvious pair.
Google really excels at building technical solutions to challenging problems, while Digg has done a great job building a community-based solution to a challenging problem.
It seems to me every time Google attempts community, they more or less fail (Dodgeball, Jaiku, the new Lively hasn't done much, etc).
- agotterer 18y agoAren't digg ads run by Microsoft? If so any idea how long that contract is?
- hectorhector 18y agortfa - 3 years
- invisible 18y agoI think what makes them an obvious pair is their differences. Google is seeking community, relevant news, and more user interaction. On the other hand, Digg has seen it's pitfalls in the technical sense (most undoubtedly with the previous commenting system), and in some senses widespread acceptance. That is why, in my mind, they're an obvious pair to improve one another.
- unalone 18y agoExcept that it's not likely they actually improve one another. Google is extremely fit technically, yes. It can almost certainly help Digg out in that regard. But will it? They've been extremely lax in working with some of their services. (Jaiku, for instance.) Meanwhile, Google continues its search for community. But is Digg really the sort of community Google wants? Its community is roundly dissed around the 'net for being immature, juvenile, shortsighted, and fanatic. I mean, compare it to reddit. The fanatics on reddit have NOTHING on the average Digg user. Google doesn't get that community involves finding a way to get people to connect with other people. Orkut was a round failure because of that - it didn't innovate, like Facebook did, it just maintained status quo. By acquiring Digg, they've acquired a community on paper, but in reality they've really just risked their reputation for being mature and classy.