It's just taking the current model and exposing all the gears so people see exactly how it works and cutting out the middle men. If they allow you to load your

It's just taking the current model and exposing all the gears so people see exactly how it works and cutting out the middle men. If they allow you to load your own money into it and make the amount required explicit for transactions, all the better, we're even closer to direct payment for resources again. Then the watching of adds to pay for the content is just like doing the dishes at the restaurant to pay for your dinner (as long as you work it out in advance). I don't see any problem with that, it's still just an exchange of goods and services.