Yeah this has been my take on them as well. They position themselves as a user focused privacy company, but they’re not really. They’re just trying to insert

Yeah this has been my take on them as well. They position themselves as a user focused privacy company, but they’re not really. They’re just trying to insert themselves as the middleman selling attention in place of the ads. It keeps the same problem and bad incentives that the ad model has and still involves tracking behavior. I get that they’re trying to come up with some model that does the same monetizing that ads do without the ads (and of course inserting themselves in the middle of that to capture all that ad revenue). I think a true focus on users would block all ads and tracking. If this leads to the ad supported model collapse causing business failure that’s good - it creates a space for competition in the for pay space again.