I think the comments about how this is yet another google wave/orkut/+, etc., are kind of missing what this is (probably because of bad branding overlap with Sn

I think the comments about how this is yet another google wave/orkut/+, etc., are kind of missing what this is (probably because of bad branding overlap with Snapchat/Instagram stories). I think this is a content marketing and blogging platform for small startups, "influencers", and the like. Think of NomadList, Thrillist, food review websites, blogs, etc. That doesn't mean that this will be very successful, obviously, but I don't see an individual person making much use of this. Seems like a fine thing for a startup to do, Google will probably not get enough out of this to keep it alive.