I don't get why facebook would even forcibly tie oculus to facebook accounts. All they had to do was "encourage" oculus owners to use facebook via various dark

I don't get why facebook would even forcibly tie oculus to facebook accounts. All they had to do was "encourage" oculus owners to use facebook via various dark patterns, network effect or incentives. I bet they could have gotten 90% of oculus owners to use facebook accounts without much effort. Was that other 10% so important that they were willing to risk regulatory action? Was it greed? Hubris? Though I guess you could argue that VR is still in its infancy and there is no reason for any antitrust action. But why risk it?